Plant and Plot

  • Plant and Plot faced challenges with an unfocused purpose, erratic posting cadence, an over-reliance on static photos, and weak calls to action. I helped shape the voice and vision that extended beyond their product, encouraging an authentic homestead lifestyle. I also set up a content calendar blending Reels and lifestyle shots, layered in direct CTAs, and launched a branded UGC campaign—driving a 70% increase in overall engagement.

  • I leaned into Plant and Plot’s family-owned heritage to deepen their market appeal—highlighting generational gardening know-how and hometown craftsmanship in every post. I chose to incorporate organic pops of color throughout the feed as part of their branding—accentuating the fun colors their garden beds had to offer. By shooting crisp, high-quality imagery as well as pairing lifestyle-driven product shots with concise, informative graphics I reinforced their visual cohesion and authority—turning casual browsers into engaged community members and loyal customers.

  • From the start of my contracted period, the account saw strong growth fueled by targeted influencer partnerships, authentic co-created content, and a strategic focus on high-quality UGC—resulting in a 52.4% increase in Plant & Plot’s following.

SWAU

  • SWAU faced challenges with a lack of behind-the-scenes content, an over-reliance on promotional posts, and a strategy narrowly focused on autograph signings rather than community building. I shifted the focus toward fostering authentic engagement—introducing exclusive event coverage that built trust, creating informative content around their authentication process, and producing interactive posts that strengthened community connection. This approach deepened audience loyalty while broadening their engagement beyond one-time transactions.

  • I identified missed opportunities in SWAU’s branding—namely, repetitive promotional content, limited video storytelling, and underleveraged UGC. I leaned into their niche positioning as an exclusive autograph source, highlighting rare access and elevating community-driven content to foster trust and brand affinity. By refreshing visual templates and analyzing fan engagement with graphics, I helped evolve their branding into a more emotionally resonant, authentic experience for their audience.

  • From the start of my contracted period, SWAU saw accelerated growth fueled by behind-the-scenes storytelling, community engagement strategies, and niche partnerships. The account grew from 24k to 38k followers—a 58% increase—while driving a 34% lift in engagement. This strengthened community presence opened new market opportunities, including exclusive collaborations with comic artists that expanded SWAU’s footprint in the collectibles space.

Cronies Sports Bar

  • Cronies Sports Grill had a strong in-person energy but lacked a digital identity that captured its lively, local spirit. Their social presence leaned on sporadic food shots and reposts with little strategy, storytelling, or video content. I refocused their approach on showcasing the full Cronies experience—rolling out Reels that spotlighted behind-the-scenes moments, staff culture, signature drinks, and community events. With personality-driven calls to action layered in, I encouraged more reservations, event attendance, and authentic online engagement.

  • I leaned into Cronies’ heart—laid-back vibes, bold flavors, and community loyalty—crafting a visual style built on warm lighting, action-driven photography, and a consistent editing aesthetic. Through humorous, hometown-style captions, I gave the brand a voice that felt like a local favorite, not a corporate chain. I also introduced seasonal content themes, live event coverage, and UGC-driven campaigns, deepening customer connection and driving meaningful interaction.

  • From the start of my contracted period, Cronies’ social media presence grew steadily— their following increased by 33% and drove a 82% increase in engagement. With a stronger community connection and a content strategy built around experience-driven storytelling, Cronies transformed its digital presence into an extension of its in-store energy.

Mother’s Dose

  • Mother’s Dose struggled with fragmented messaging, inconsistent imagery, and limited product education. I crafted a cohesive content strategy—pairing vibrant photoshoots with clean, informative infographics and dynamic Reels featuring founder stories and influencer collaborations. This approach drove noticeable growth in followers, boosted engagement, and increased website traffic by positioning the brand as both educational and empowering.

  • I leaned into a warm, trustworthy brand identity—balancing soft, feminine tones with vibrant pops of color to spark curiosity and foster connection. My goal was to empower and educate while creating a visual experience that felt both energizing and supportive. Through clean typography, intentional textures, and thoughtful messaging, I helped establish a brand presence that encouraged open conversation around women’s health—aligning with Mother’s Dose’s mission to break stigmas and build community.

  • From the start of my contracted period, the brand saw steady upward momentum—growing its audience by 17% and driving a 78% increase in engagement. This surge reflected not just follower numbers, but a stronger, more connected community.

Yard Bar & Grill

  • I built The Yard Bar & Grill’s Instagram from the ground up—shaping a content strategy that spotlighted both the bold flavors of the menu and the people who bring the space to life. Through photography that captured their food’s natural textures, steam, color, and movement, I emphasized a community designed to stop the scroll and embrace cravings. Every post aimed to make The Yard feel as inviting online as it does in person.

  • I balanced high quality photography with community centered content—featuring regulars, staff, and the authentic energy of live music nights and themed events. Each photo and Reel was crafted to do more than promote a dish; they told the story of the people and moments that define The Yard. This blend of polished menu shots with approachable, real-life community highlights positioned The Yard as a neighborhood favorite with heart, personality, and a loyal following.

  • Since launching the account in October 2024, I’ve driven steady growth—building an audience of 4.2k followers through a content mix that showcased signature dishes, lively group moments, and the come-as-you-are spirit of the brand. This foundation set the stage for an engaged community and lasting local presence.

Miykon

  • Miykon Watches entered the social space with a clean aesthetic but lacked depth, consistency, and a distinct brand voice to set it apart in a crowded market. Their content relied on sporadic product shots with little variation in styling, angles, and limited emotional connection. I introduced a strategy that layered in purposeful imagery, dynamic Reels, and a stronger brand narrative—transforming their feed from static showcases to a curated expression of style, craftsmanship, and daily wearability.

  • I leaned into Miykon’s minimalist ethos while infusing the brand with an aspirational, lifestyle-driven edge. By rephotographing key pieces with attention to texture, light, and how-to-style aesthetics, I positioned the watches as timeless essentials for modern professionals and style minimalists. Diversifying content with flat lays, close-up details, and real-life integrations allowed the brand to move beyond product shots.

  • From the start of my contracted period, I’ve driven steady gains in engagement and saves—particularly through video content, with Reels and TikToks outperforming static posts by over 70%. This shift reflected a stronger connection between the brand’s aesthetic and its audience, fueling continued growth and deeper engagement.

Body Boutique

  • Body Boutique Studio struggled with inconsistent branding, overuse of graphic-heavy Reels, and minimal calls to action that limited engagement. I introduced a streamlined content strategy—incorporating high-quality photoshoots, clean service-focused graphics, clear CTAs, and more client-centered video content. This shift boosted both engagement and visibility, positioning Body Boutique as a trusted destination for wellness and beauty treatments.

  • I leaned into a calming, cohesive brand identity—pairing warm, earthy tones with elegant typography and organic design elements to evoke a sense of holistic wellness. By blending high-quality lifestyle imagery, curated product showcases, and informative service graphics, I built a brand presence that felt both professional and inviting. This approach not only reflected Body Boutique’s expertise but also fostered deeper client trust and interaction.

  • From the start of my contracted period, Body Boutique’s social presence saw over 40% growth in audience and engagement, with a 57% increase in both treatment bookings and in-store purchases. This growth reflected a stronger brand connection and a more engaged, loyal community.

Isaac Mizrahi

  • Isaac Mizrahi New York’s Instagram presence needed a modern refresh to honor the brand’s vibrant legacy while embracing current content trends. The account leaned heavily on static imagery with little engagement-focused storytelling or video content. I restructured their approach—combining heritage-inspired visuals, curated carousels, and interactive captions. By emphasizing seasonal color stories and lifestyle-driven product moments, I helped create a deeper emotional connection with their audience.

  • I leaned into Isaac Mizrahi’s bold, fashion-forward identity—blending vibrant, high-contrast imagery with editorial-style layouts and reimagined archival moments. My strategy introduced model-focused content, sharp typography overlays, and stylized behind-the-scenes visuals that highlighted the brand’s contemporary edge. The result was a seamless balance of timeless fashion with trend-conscious storytelling—inviting both loyal fans and new audiences to re-engage with the brand’s iconic voice.

  • Since beginning my partnership with Isaac Mizrahi New York, the account saw steady growth—gaining a 12% increase in followers and boosting overall engagement by 75%. This growth reflected stronger audience resonance and renewed brand excitement on their social platforms.

Lotto

  • Lotto Sport’s Instagram carried a sleek, global aesthetic but lacked cohesive storytelling that bridged the brand’s rich heritage with today’s performance and lifestyle culture. While high-quality product shots and athlete features were present, the feed lacked the educational and behind-the-scenes content needed to foster deeper audience connection. I restructured their content strategy—introducing storytelling-driven posts that highlighted craftsmanship, athlete journeys, and the legacy of Italian design to build stronger emotional resonance.

  • I leaned into Lotto’s heritage by emphasizing video-based storytelling that celebrated both performance and craftsmanship. Through a balanced mix of product drops, community spotlights, and user-generated style inspiration, I refreshed the content rhythm to feel both aspirational and approachable. Purpose-driven CTAs invited followers to engage with campaign narratives, explore product lines, and connect with the Lotto community—positioning the brand as a leader in sport and style culture.

  • During my contracted period, Lotto’s social presence gained steady traction—growing followers by 23% and driving a 67% increase in engagement. This strategy reinforced Lotto’s identity while expanding its reach within the global sports and lifestyle space.

Anne Klein

  • Anne Klein’s Instagram reflected the brand’s elegant identity with polished campaign visuals but leaned too heavily on static content. While the feed upheld aesthetic consistency, it lacked dynamic storytelling, essential for connecting with today’s socially engaged, fashion-forward audience. I redefined their content strategy—introducing storytelling-driven posts, interactive polls, and fresh content formats that brought the brand’s versatility and modern edge to life.

  • I leaned into Anne Klein’s legacy of sophistication by amplifying motion-driven content that showcased styling tips, day-to-night looks, and exclusive behind-the-scenes moments from shoots and design sessions. By integrating interactive stories and seasonal capsule spotlights, I invited followers into the brand narrative—encouraging discovery, participation, and deeper engagement. This approach maintained the brand’s timeless appeal while adding a contemporary, community-driven layer.

  • During my contract period, Anne Klein’s account saw a 34.5% boost in follower engagement, while the amount of saves went up by 20%. These results underscored a stronger connection with the audience and a refreshed digital presence that reflected both heritage and modern relevance.

Casa Amor

  • Casa Amor Tequila launched with a bold, immersive digital presence designed to capture the essence of luxury tequila culture from the start. I shaped the Instagram strategy to balance elegance with authenticity—positioning Casa Amor as more than a premium tequila, but as a lifestyle rooted in heritage, celebration, and refined taste. This approach elevated the brand narrative while fostering a strong emotional connection with its audience.

  • I leaned into a cinematic visual identity—blending golden-hour lighting, rich textures, and motion-driven content to bring the story of each bottle to life. Through Reels showcasing cocktail recipes, behind-the-scenes brand moments, and immersive event coverage, I created content that extended the experience beyond the feed. This strategy emphasized both the craftsmanship of the product and the vibrant culture surrounding it.

  • During my contracted period, Casa Amor’s social presence has seen steady, organic growth, incrementally increasing its follower by approximately 5% each month. This is fueled by a cohesive visual identity, engaging motion content, and a community-driven approach.